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Academy Award-Winner Marcia Gay Harden and Purex® Team Up for the Environment

PurexSavesGreen.com Features Celebrity Tote Bag Auction and National Consumer Contest to Benefit Earth Day Network

PHOENIX, AZ March 3, 2009 - By now, most of us are taking steps in our daily lives to be more environmentally-conscious. For those who want to do more, as well as those who aren’t sure where to start, Purex® Natural Elements™ laundry detergent, the first major laundry detergent recognized by the Environmental Protection Agency’s “Design for the Environment” program, along with new Purex Natural Elements Fabric Softener, is launching its second annual educational campaign to make going green easier and more fun than ever.

Academy Award-winning actress Marcia Gay Harden is spreading the word that consumers can visit PurexSavesGreen.com to design their own eco-friendly tote bags with original, environmentally-friendly slogans for a chance to win a smart® fortwo vehicle and other great prizes. They will also be able to bid on tote bags designed by such celebrities as Martha Stewart, Chevy Chase, Dan Aykroyd, Tamara Tunie, Ed Begley, Jr., Paul Shaffer, Tom Bergeron and Marcia herself. All auction proceeds will benefit Earth Day Network, a non-profit organization that seeks to grow and diversify the environmental movement worldwide, and to mobilize it as the most effective vehicle for promoting a healthy, sustainable planet. The Purex Saves Green site will provide simple, easy tips for everyone so they can do their part in helping the environment. Bids can also be placed through www.charitybuzz.com, where the auctions are posted.

“As a mother of three, I’ve made it a priority to do what I can to preserve our environment for future generations, and so has the Purex brand. I'm excited to be working with them to spread the word about the importance of going green,” says Marcia Gay Harden. “Everyone can visit the site to learn about using Purex Natural Elements laundry detergent and fabric softener and what you can do at home to help the environment. Plus, you can bid on great eco-friendly, celebrity-designed tote bags, with all proceeds going to Earth Day Network!”

Adds Jeffrey Huffman, senior brand manager of Purex® products, “Our consumers have told us they want to do their part to help preserve our planet, but often they don’t know where to start. That was our inspiration for PurexSavesGreen.com: providing an engaging, informative resource that shows consumers how they can easily effect positive change in the environment. Consumer response was overwhelmingly positive, so we’re back for the second year of this important educational campaign.”

Visitors to PurexSavesGreen.com can enter their original tote bag slogan and design in a national contest for a chance to win a cash prize, a smart® fortwo vehicle and other eco-friendly prizes.

Purex® Natural Elements™ brand is a biodegradable laundry detergent made from naturally-sourced cleaning ingredients available in four unique, fresh scents made with natural fragrance extracts: Linen & Lilies®, Apple & Melon, Cherry Blossoms & Vanilla and Lilac & Lavender HE. It is tough on dirt and stains, hypoallergenic and free of phosphates and dyes, and it comes in a recyclable bottle so it’s gentle on the environment.

New to the Purex Natural Elements family is Purex Natural Elements Fabric Softener. It comes in two fresh scents, Linen & Lilies and Apple & Melon, that complement the Purex Natural Elements detergent fragrances. It also contains natural fragrance extracts, is hypoallergenic and free of dyes and the formula is biodegradable. To find out more about our company’s commitment to sustainability, visit www.henkel.com/sr2009.

For more than 130 years, Henkel has been a leader with brands and technologies that make people's lives easier, better and more beautiful. Henkel operates in three business areas – Home Care, Personal Care, and Adhesives Technologies – and ranks among the Fortune Global 500 companies. In fiscal 2007, Henkel generated sales of $19.218 billion and operating profit of $1.975 billion. Our 53,000 employees worldwide are dedicated to fulfilling our corporate claim, "A Brand like a Friend," and ensuring that people in more than 125 countries can trust in brands and technologies from Henkel. In North America, Henkel markets a wide range of well-known consumer and industrial brands, including Dial® soaps, Purex® laundry detergents, Right Guard® antiperspirants, got2b® hair gels, and Loctite® adhesives.

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